A Line Design

The Garden Geek

patrickalbin — Thu, 24 Feb 2011 22:47:06 +0000

The Garden Geek began in 1999 as Patrick Albin’s personal gardening blog to share his garden and plant photos with friends and family. From that tiny seed, a community gardening site has grown. The Garden Geek provides those with gardening interest a place to meet with other likeminded folks and join in a culture of sharing about gardening. From newbie gardeners to expert planters and growers, The Garden Geek is a place where people can connect, share gardening tips & information, and contribute to making the world a greener place, one garden at a time.

Epinions

patrickalbin — Thu, 24 Feb 2011 22:07:31 +0000

Epinions is an online service which provides consumer-generated reviews, buying tips and advice, ratings and price information on thousands of products. Around since Web 1.0, they desired an updated 2.0 look. A new look and feel for the site was proposed using the existing technology, features and functionality. Entry pages were designed that would create a search jump-off point, as well as personify and focus the user experience. Second level pages were revamped and modernized while highlighting the reviewer community.

Powerset Wiki Browser

patrickalbin — Thu, 24 Feb 2011 22:00:28 +0000

The Powerset Wiki Browser is natural language search designed to search Wikipedia while offering improved search options, organizers and tools. A design was created that focused solely on the purpose of the service — searching Wikipedia. With the search box centrally located on the page, enough information is provided to get users started but not distracted. Special attention was paid to keep the color palette, design elements and text secondary to the primary function.

Nortel – Hyperconnectivity

patrickalbin — Thu, 24 Feb 2011 00:02:37 +0000

Communications equipment maker Nortel has recognized hyperconnectivity as a growing market condition at the core of their business strategy. The Hyperconnectivity blog was designed as way to communicate about issues and solutions surrounding this topic. The design uses a calming grey-scale color palette for ease of reading and imagery implying speed and movement to convey the rate at which change happens.

Nearby Now

patrickalbin — Wed, 23 Feb 2011 22:53:13 +0000

Nearby Now is an inventory search platform that began as a business-to-business service. They soon realized that consumers would also benefit from the service by searching for an item online and then completing the transaction at a nearby brick and mortar retailer. The initial website was reorganized and redesigned to feel more retail-oriented with product category, landing pages and marketing messages.

Banana Republic

admin — Wed, 23 Feb 2011 01:50:00 +0000

Online boutiques are utilized to showcase the season’s must-have accessories. This layout employs a grid to keep items organized on the page and on-figure photography which demonstrates how to put the look together. Mousing over the product thumbnail loads a large, detailed image over the grid and provides product information. All photography was art-directed for composition and to capture details and texture.

AAAS

patrickalbin — Mon, 21 Feb 2011 20:56:49 +0000

The American Association for the Advancement of Science
This microsite was designed for the AAAS with the purpose of highlighting key programs, encouraging new membership and soliciting funding. The existing branding and color palette was leveraged to create a design that would resonate the association’s worldwide reputation as a leader in the field. A strong use of color, an uncluttered layout and clear messaging with a prominent call to action were used to achieve the goal.

Safeway

admin — Sun, 20 Feb 2011 23:26:28 +0000

After a series of site redesigns, sales were dropping dramatically. User testing was conducted which discovered visitors were confused by the array of navigation choices and distracted by the volume marketing messages. The primary navigation was simplified, creating a clear distinction between the shopping site and the corporate site. The trademark color palette of red and black was leveraged with the addition of a complementary color palette. After these changes were implemented, sales recovered immediately.

Email Marketing

admin — Sun, 20 Feb 2011 02:04:09 +0000

Marketing emails are key to driving traffic to sites. Compelling imagery and headlines need to capture attention quickly and persuade customers to buy.

Safeway Online Direct Mail Campaign

admin — Sat, 19 Feb 2011 00:55:47 +0000

A series of direct marketing postcards were designed to promote the benefits of online shopping. A single focus image was used to convey freshness and quality, and bold headlines communicated value and time savings. The goal was to create beautiful pieces that would end up on the refrigerator door instead of the recycle bin, while promoting the service at the same time.