Similar Projects

• Nearby Now

  Nearby Now is an inventory search platform that began as a business-to-business service. They soon realized that consumers would also benefit from the service by searching for an item online and then completing the transaction at a nearby brick and mortar retailer. The initial website was reorganized and redesigned to feel more retail-oriented with product [...]

• Email Marketing

  Marketing emails are key to driving traffic to sites. Compelling imagery and headlines need to capture attention quickly and persuade customers to buy.

• Safeway Online Direct Mail Campaign

  A series of direct marketing postcards were designed to promote the benefits of online shopping. A single focus image was used to convey freshness and quality, and bold headlines communicated value and time savings. The goal was to create beautiful pieces that would end up on the refrigerator door instead of the recycle bin, while [...]

• Safeway

  After a series of site redesigns, sales were dropping dramatically. User testing was conducted which discovered visitors were confused by the array of navigation choices and distracted by the volume marketing messages. The primary navigation was simplified, creating a clear distinction between the shopping site and the corporate site. The trademark color palette of red [...]

• RanchersReserve.com

  A site was developed for Ranchers Reserve, a popular Safeway in-house brand, to promote and strengthen the brand, while at the same time creating a direct-to-consumer shopping channel. A color palette and design were created with a narrative use of photography and a Flash movie. The site employed a flexible and uncluttered layout with areas [...]

• Banana Republic

  Online boutiques are utilized to showcase the season’s must-have accessories. This layout employs a grid to keep items organized on the page and on-figure photography which demonstrates how to put the look together. Mousing over the product thumbnail loads a large, detailed image over the grid and provides product information. All photography was art-directed for [...]